Welcome to Tan SEO Agency - Your Trusted Digital Marketing Partner

Oct 23, 2017
Marketing

Why Your EV SSL Probably Isn't Worth the Cost, But Let's Encrypt Is

As a leading provider of digital marketing services in the Business and Consumer Services industry, Tan SEO Agency understands the importance of implementing robust online security measures. In today's digital landscape, one crucial aspect of website security is the SSL certificate. However, not all SSL certificates are created equal.

In this article, we delve into the validation process and benefits of Extended Validation (EV) SSL certificates, analyze their cost implications, and explore a more affordable and equally secure alternative provided by Let's Encrypt.

The Validation Process for EV SSL Certificates

An EV SSL certificate is the highest level of authentication that a website can obtain, providing users with the highest level of trust. To obtain an EV SSL certificate, website owners must undergo a rigorous validation process carried out by a Certificate Authority (CA).

This validation process involves verifying the legal existence, physical location, and operational legitimacy of the business requesting the certificate. It requires submitting various legal, financial, and organizational documents to prove the ownership and accountability of the business.

Once the CA completes the validation process and issues an EV SSL certificate, the website gains the coveted green address bar in most web browsers, indicating the highest level of security to users.

The Cost of EV SSL Certificates

While EV SSL certificates offer enhanced trust and security, they often come with a hefty price tag. The rigorous validation process and additional layers of authentication involved contribute to the higher cost compared to Domain Validation (DV) or Organization Validation (OV) certificates.

EV SSL certificates are typically favored by large enterprises and eCommerce platforms that handle sensitive customer information regularly. However, for smaller businesses or individuals looking to secure their websites without breaking the bank, there are alternative solutions available.

Introducing Let's Encrypt: A Cost-Effective Solution

Let's Encrypt is a nonprofit Certificate Authority that provides free SSL certificates, including DV and OV options. It emerged as a game-changer in the SSL landscape, revolutionizing website security by offering free and automated certificates without compromising security.

Unlike EV certificates, Let's Encrypt SSL certificates offer encryption and security without the extensive validation procedures. This makes them a reliable and cost-effective solution for website owners who prioritize security but may not require the added trust indicators provided by EV certificates.

Additionally, Let's Encrypt certificates are trusted by major web browsers and have a high compatibility rate, ensuring a seamless browsing experience for users without encountering certificate warnings or errors.

Choosing the Right SSL Certificate for Your Website

When considering SSL certificate options, it's essential to assess your specific requirements and strike a balance between security, cost, and trust indicators.

For large enterprises and platforms handling sensitive user data, EV SSL certificates may be worth the investment to showcase the highest level of trust and security to their users.

However, for the majority of websites, especially smaller businesses and individuals, Let's Encrypt SSL certificates provide a reliable and affordable solution. The encryption and security they offer, combined with their compatibility and ease of use, make Let's Encrypt an excellent choice.

Tan SEO Agency - Your Trusted Digital Marketing Partner

At Tan SEO Agency, we specialize in providing comprehensive and customized digital marketing solutions for businesses in various industries, including Business and Consumer Services. Our team of experts understands the intricacies of website security, and we prioritize implementing the best practices to keep your online presence secure.

From search engine optimization (SEO) to social media marketing and web development, we offer a wide range of services to take your online presence to new heights. Our experienced team stays up-to-date with the latest industry trends and consistently delivers exceptional results for our clients.

Contact Tan SEO Agency today to discuss your digital marketing goals and let us help you outrank your competition in the search engine results pages. Together, we can elevate your online visibility and drive business growth.

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Nov 1, 2023
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